2018 was a pivotal time for women to find their voices and speak their truths, something that inspired Susan Feldman to launch In The Groove, a website dedicated to females “45 to 65 years young.

Entrepreneur Susan Feldman helps women share the joys of aging.

"Poised for a repeat, Feldman recently founded and launched In The Groove, a new life-style destination for age-defying women. The timing seems perfect as there is a sea change afoot."


Susan Feldman has long been a tastemaker. She co-founded the personalized home-décor destination One Kings Lane, an online retailer that sells everything from vintage Chanel to Gray Malin’s soothing beach prints.


"The company, founded in 2009 by Susan Feldman and Alison Pincus, was established as an online curated marketplace where consumers could shop, find inspiration, and be introduced to furniture, art, home accessories, and jewelry from more than 3,000 vendors and 2,000 vintage and artisanal sellers."


"When you're the founder of one of the most beautiful home sites out there, you must have an eye for stylish entertaining. Such is certainly the case for Susan Feldman, the founder of One Kings Lane, who created this elegant party to honor House Beautiful's editor-in-chief Sophie Donelson."


"Before the working woman’s edict came into popular parlance, Susan Feldman was leaning all the way in."